Content Academy

October 7, 2010

8.00
REGISTRATION OPENS
Join us for coffee and a bagel before the workshops kick off for the day - its also a great chance to meet fellow attendees.

8.30 - 10.00 Direct User Monetization: Models, Tools & Best Practices
Getting users to pay for content has been a challenge ever since content owners “let the genie out of the bottle” and started giving it away online. In this workshop, we’ll examine the new potential
for direct user monetization of content in several media industry segments. We’ll take a look at business model components, tools for implementing them, and best practices gleaned from a recent spate of experimentation by leading-edge media companies.

Presented by: Bill Rosenblatt, President, GiantSteps Media Technology Strategies  

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10.15 - 11.45 Optimizing Digital Workflows Through Technology, People & Processes
As organizations move forward with the transformation to all digital, file based workflow facilities employing general purpose IT technologies, the practical aspects of the transformation should be addressed early. This session will describe practical methods for transformation into new digital facilities and business. Elements of technology, people, processes, organization and partners are incorporated into the approach.

Presented by: Jim Del Rossi, CTO & Founder of ADR Advisors Inc and Willis Peligian, Owner & Principal Consultant, The Willis Group

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12.00 - 1.30 Enabling Monetization Through Social Media Marketing
In this workshop you will get insights on the ‘how to’ and ‘must have’ factors of an effective social media strategy. Learn how simple practices and powerful social media tools can be used to engage customers, and ultimately convert them to loyal recommenders of your brand. This session will cover: expectations
and lifecycle of social marketing programs; measuring the value of social marketing; how to engage customers – with examples drawn from TV, Film, Sports, and Publishing; and effective practices and tools.

Presented by: Katherine Parker, Principal Consultant, Digital Media Solutions   

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2.00 - 3.30 Mobile TV: Is Anyone Making Money
This workshop will describe the origins of mobile video/TV services around the world, delving into case studies in several countries, both successes and failures. In the U.S., we will examine the history of mobile video, from the carriers and services such as FloTV and MobiTV to the current MobileDTV launched by U.S. broadcasters. The workshop will look at the various technologies used to distribute mobile content, as well as examine case studies that demonstrate the kinds of content is most successful in the mobile ecospace. We will also touch on the unique properties of mobile—for storytelling and commerce—that will make mobile TV a powerhouse in the coming years.

Presented by: Debra Kaufman, Editor & Founder, MobilizedTV.com

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3.45 - 5.15 Effective Digital Rights Tracking & Management for Efficient Content Monetization
How do you determine what content rights your company owns? Which content assets can be legally (and ethically) re-used and under what circumstances — across multiple platforms, formats, geographies and distribution chanels? This workshop shows you how that information be made accessible to facilitate content monetization without risking relationships with content owners. You will learn the best approach for your company’s content strategy.

Presented by: Linda Burman, President & CEO, L.A. Burman Associates Inc

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• View the Digital Sports Summit: October 4, 8.30-5pm
  
• View Main Conference Day One: October 5, 8.00-7pm
  
• View Main Conference Day Two: October 6, 8.00-5pm
• View the list of speakers at DCM 2010