Main Conference Day 1

October 5, 2010

7.45
REGISTRATION OPENS for DCM 2010
Please have photo ID and a business card ready for when you pick up your badge. Coming early allows you to register at your own pace, and also to start networking over coffee and a bit to eat.

8:40
Chairman’s welcoming address
Fearghal Kelly, VP Media Solutions, ioko

MONETIZATION

08:50
Opening keynote panel: The hyper-accelerated future of digital content: how processing power, network capacity and device capabilities are forcing the media market to adapt.

Four senior executives discuss how to reorganize content businesses to deal effectively and strategically with digital content. This exclusive session gives you insights on how you can enable new forms of interaction with your consumers, and what will impact current patterns of consumption.

Moderator: Fearghal Kelly, VP Media Solutions, ioko

Michael Dunn, CTO, Hearst
Paul Slavin, SVP, ABC News
Steven Schwartz, Chief Digital Officer, Wenner Media
Leslie Cohen, SVP of New Products & Services, SonyMusic
Bob Bowman, President and CEO, Major League Baseball Advanced Media LP

9.40

Case study with Q&A: Examining multiple revenue models across a digital portfolio
Clayton Rose, SVP Digital Properties, A & E Television Networks

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10.00
Case Study review with Q & A Panel: Implementing high-impact business models to re-position your organization for highly-effective monetization across the digital marketplace
Moderator: Bill Rosenblatt, President, Giant Steps Media Technology Strategies
Clayton Rose, SVP Digital Properties, A & E Television Networks
Emil Rensing, Chief Digital Officer, EPIX
Bill Young, Creative Director, Global Media Sales, Electronic Arts

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10.40
Morning break

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11.10

Digital rights: The last big frontier for content monetization
Today, CTOs and SVPs view digital rights management as the last really big obstacle on the road to successful content monetization. On this panel, industry leaders discuss what rights management means to them and how they are tackling it.                                  

• What role does rights management play in your content monetization strategies?
• What is the difference between DRM and "rights management and tracking"?
• Which aspects of rights management affect specific digital distribution strategies?
• Can you count the cost? Is there a dollar value you can assign to control of your rights?
• Where does technology fit into the ideal solution?

Moderator: Linda Burman, CEO, L. A. Burman Associates
Scott Dinsdale, EVP Digital Operations & New Technology, Sony Music
John Schline, SVP & Corporate Director of Business Affairs, Penguin
Steve Kotrch, Director of Publishing Technology Information Services IS&T, Simon & Shuster Inc.

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11.50

Case study: Digital music innovations to maximize customer value

• Understanding on-line music behaviors and user segmentation
• What factors drive consumer purchases?
• How has more value been delivered to fans?
• Why do we need to revitalize "connected" digital offers?

Howie Singer, SVP of Technology & CTO, Warner Music Group

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12.30

Creating a solid DAM platform and strategy to handle multi-channel delivery and enable monetization of digital assets
Broadcasters and pay TV operators are targeting audiences over an aggressively expanding range of devices and channels. This places considerable strain across the broadcast and interactive media operations. Most rely too heavily on tape hindering their ability to find, re-format, rights clear and distribute assets across a variety of channels each with their own technical and commercial requirements.

An enterprise grade DAM platform helps meet these challenges and enables more efficient operations. This presentation examines the stages required to implement an enterprise wide level DAM platform, from initial consultancy to product selection and implementation, referencing case studies with BBC, AT&T and Sky.

John Griffin, Chief Sales and Marketing Officer, ioko

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1.10

Lunch

STREAM 1:DIGITAL ASSET MANAGEMENT	STREAM 2: CONTENT MANAGEMENT & WORKFLOW
2.10 Panel: Constructing a metadata strategy that drives commercialization of your digital content Jeff Cohn, VP Technology, Playboy Enterprises Daniel DiPierro, Executive Director of Archives, CBS News Ben Weinberger, CEO and Co-Founder, Digital Smiths David Pugh, VP of Media Asset Management Technology, NBC Universal Stan Scoggins, SVP Worldwide Marketing Assets, Universal Pictures	2.10 Case Study: Driving revenue & loyalty through optimized content delivery Marc Siry, SVP of Digital Products and Services, NBC Universal
2.50 Panel: Building and maintaining an effective DAM strategy to enable efficient access to active and archived content Straker Coniglio, Senior Market Solutions Manager - Broadcast, Avid Technology Inc Philip Spiegel, Project Director, Video Resources Group, ABC News Ben Masek, VP Digital Media, Sony Pictures George Mulholland, Director, Media Services, TruTV	2.50 Case Study: Re-engineering technology platforms and models to support speedy and efficient digital workflows Ron Lopez, VP Application Development & Infrastructure, Rodale Inc.

3.30
Afternoon break

4.00
Case Study: examining how kids make decisions around content consumption, channel selection and device/platform choices
Anna Frost, Executive Director, Business Development & New Media Distribution Strategy, Walt Disney Studios

or

4.00
Panel: Integrating the key vehicles for content monetization to enable multi-platform deliver of your digital assets
Moderator: Katherine Parker, Principal Consultant, Digital Media Solution
Shawn Freeman, SVP & GM of Digital Business, Gamestop
Bill Adee, VP Digital Operations, Chicago Tribune
Jeff Whatcott, SVP Global Marketing, Brightcove
Jeff Reine, Director of Digital Goods Business Development, PayPal

4.40
Panel: Determining which digital platforms to use and finding the best way to execute multi-platform delivery
Moderator: Doug Craig, SVP Digital & Home Entertainment, Discovery
Philip Kearney, SVP Digital Distribution, American Media
Anna Frost, Executive Director, Business Development & New Media Distribution Strategy, Walt Disney Studios
Thomas Gorke, VP Digital Distribution, MTV Networks

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5.20

Networking Kick-Off: Focus Group Discussions

Grab a drink from our hosted bar and sit with senior industry executives. These small group discussions give you the opportunity to talk with 10-15 peers about specifi c issues raised on the day. Topics include Franchise Management, DAM, Mobile Content and more!

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6.20-7.30

DCM 2010 Launch Party

An ideal opportunity to kick back over a few cocktails and to meet not just the speakers from the conference, but your fellow delegates too.

• View the Digital Sports Summit: October 4, 8.00-5pm
• View Main Conference Day Two: October 6, 8.00-5pm
• View the Content Academy: October 7, 8.00-5.30pm
  
• View the list of speakers at DCM 2010