Conference Program

Check out a sample of panel discussions we are working on for you….stay tuned for further developments

• Defining Who Stakeholders Are and Their Roles in the Content Monetization Arena
• How Do You Market and Offer Your Digital Product At A Low Cost and Maintain A Strong Consumer Perception of Product Value
• Generating Content Awareness Leading up to Its Monetization
• An Amazonian Impact – If you can rent a book, why buy?
• Developing a Business Plan to Lucratively Activate Consumption
• Overcoming obstacles in Targeting and Re-Targeting.
• Working Through Archiving Hindrances to Prepare Content For Easy Identification and Future Digital Use
• Learn How Third Party Companies are Collectively Bringing Together Content Owners to Turn Their Brands Into Money Through Partnering With "Traditional" Video Streaming Companies
• Take Note Investors – Don’t miss our 2nd Annual DCM Start-Up Showcase!

The agenda covers:

• Devising and launching new models of content monetization
• Developing technology to support speedy and cost-effective delivery of the optimal types of content
• Establishing best in class partnerships which drive sustainable returns in established and emerging digital channels
• Driving bottom-up cultural change to secure company-wide buy in to a new, a pervasive digital content focus throughout your organisation
• Getting ahead of the curve in mobile content distribution: Learn how archived and new content can be packaged and distributed to drive sustainable revenue
• Offsetting failing traditional rich media models: Identifying short terms wins and long term strategic gains
• Identifying flexible platforms and technologies that leverage ad spend and which match your content and business strategy
• Discover the platforms and workflows that speed up the work of digitally creating, splicing/dicing and distributing content for different partners and distribution models
• Examine tools and strategies that test and measure ROI in new channels: How are peers measuring monetization and ROI through different content formats, channels, devices, partners
• Analyse how to leverage the franchised content wins: What is the strategy and technology platform that you need to leverage these ‘crown jewels’?
• Learn how to eliminate human error from digital rights management  - what tools and strategies around automation exist to enable rapid, "intelligent" and seamless decisions around DRM
• Establishing storage and retrieval environments that allow consumers or companies to search vast libraries of digital content rapidly and easily
• Recognizing the Online Video strategy and technologies that can drive new revenue sources and sustainable market share

The agenda is currently in production. Receive updates as the 2011 program develops.

For speaking opportunities please contact:

Jennifer Sobrino
DCM Global Director
T: +1 646 308 1410
E:  jennifer.sobrino@clarionevents.com