BrandPlay Summit Day at DCM East 2011

14/04/11

At DCM East in NY this October, BrandPlay speakers and delegates will come together to examine the increasingly pressing problem of enduring customer engagement using games, gamification and game mechanics.

BrandPlay is day dedicated to the needs of brands and agencies to better engage their customers and the public at
large by using gameplay, in a world where attention is ever more difficult to catch, let alone keep.

It is no longer a secret - or even contentious - that games are a fantastic medium for delivering engagement in a remarkably deep and absorbing way that is embraced by generations both young and old.

Because of that, the games industry is growing at a phenomenal rate, and projected to rise from $40bn to over $60bn within 5 years - eclipsing all other forms of consumable entertainment.

BrandPlay will teach brands and agencies all the devices used successfully by games - from MMOs to casual social games and everything in between - to attract people's attention and keep it.

From the simple to the subtle complexities, BrandPlay will give brands a powerful and unique perspective on how to:

• Build compelling customer engagement using gameplay and game mechanics
• Educate people about their brands more effectively using games
• Seamlessly inject their brand experience into the consciousness of the world's billion+ gamers, including the 250million active social game players on Facebook and other social networks and gaming platforms.

BrandPlay will also tackle the hotly debated idea of gamification and whether the power of game dynamics can be utilised outside of games themselves, to build loyalty and guide behaviours that bring consumers and brands closer together.

BrandPlay is the next generation of engagement marketing - more information coming soon. To find out more email info@content-monetization.com

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